Communicology: from the global village to the global community
Published in 1999 by Dolmen Ediciones, it is the first book in Spanish to bear the word communicología in its title. The central theme was to shift from a media-centered approach to communication to one centered on people.
Published in the book Complexus in 2001, this text, better known as “Amores perros,” deals with learning relationships and the leading role of the learner in this process.
Published in 2007, this book describes the formation of the primary trilogies of communication and the matrix of identity and change: "distinguish, name and validate", "head, heart and body", "create, preserve and destroy"
